Lipton Cocktails

The Brief

There are many new tea players entering the market and Lipton needs to be ahead of the competition. How can we convince our customers (catering operators) and new prospects to choose Lipton again?

Tea is trending. And Lipton wants to benefit from that as much as possible. By increasing its market share through bartenders. Our friends at Shoq Creative Studio commissioned us to develop high-quality tea cocktails together with Lipton’s tea sommeliers. Each cocktail was offered in three variations: a basic cocktail, a decorated cocktail with an extra flavor and a cocktail supplemented with vodka or prosecco. This way bartenders could offer a huge range of cocktails. From cold to warm. From traditional to exotic. From virgin to alcoholic. And from cheap to slightly less cheap.