I Can’t Believe It’s So Good

The Brief

ICBISG is one of the largest margarine brands in the UK. With a reach of 7.5 million homes, it is the third largest brand penetration after FLORA. The Margarine with a buttery taste! The market is changing and so is purchasing behavior. So we were asked to come up with a TV commercial that could communicate the use and diversity of the product. It is not only for spreading, but also good for cooking, baking and frying.

In the TVC we make fun of today’s food commercials. The contrast between simple, everyday food shots and a sensual voice-over that tries to sell the taste sensation of ICBISG. Ensures humorous and accessible communication.