Olvarit

The Brief

Come up with a creative concept for a sustainability campaign for Olvarit. Get parents involved in the new vision and positioning, which will increase brand preference. The campaign should pave the way to load our sustainability objective within this theme for several years.

Strategy

If there is one thing that Olvarit understands and has contributed to, it is growth. Olvarit helps your child’s physical growth with better and better products. But Olvarit is also growing itself. So it’s time for the next step. A new vision on growth. A new kind of growth, growth that is good for your little one, feels good for yourself and is good for other people, animals and the future of our planet. Olvarit contributes to this. This campaign will show and celebrate all those small steps.

Many small steps towards good growth. Olvarit.

The campaign

During the campaign, Olvarit tells the story of their sustainability mission. A manifesto that not only looks delicious, it also sounds delicious. Our manifesto starts with a simple pea and ends in a sustainable future. Small steps lead to what we call: Good growth. Growth that does not come at a cost, but cares for other people, animals and the earth. The campaign consists of online videos, social, Pinterest link ads and print advertising.